Pharmaceutical
Heart Burn Medication
The Objective
Tonic was engaged to target consumers suffering from symptoms caused by too much stomach acid, such as heartburn.
The campaign for the non-prescription medicine to treat heartburn ran over 9 weeks at Tonic GP and Pharmacy locations in NSW.
Outcomes
+ 23% increase in sales in eposed group during the campaign period compared to pre-campaign period.
+41% percentage point sales uplift when compared to the control group, per period.
The campaign was effective in influencing consumer behaviour within Tonic intervention sites, with a marked increase of 23% by the end of the campaign (compared to pre-period).
Comparing Tonic Intervention site uplift to Control group uplift, between promotional and pre-period campaign – Tonic Intervention site was 41% higher.
