Pharmaceutical

Heart Burn Medication

wtfdivi014-url26

The Objective

Tonic was engaged to target consumers suffering from symptoms caused by too much stomach acid, such as heartburn.

The campaign for the non-prescription medicine to treat heartburn ran over 9 weeks at Tonic GP and Pharmacy locations in NSW.

wtfdivi014-url20

Outcomes

+ 23% increase in sales in eposed group during the campaign period compared to pre-campaign period.

+41% percentage point sales uplift when compared to the control group, per period.

The campaign was effective in influencing consumer behaviour within Tonic intervention sites, with a marked increase of 23% by the end of the campaign (compared to pre-period).

Comparing Tonic Intervention site uplift to Control group uplift, between promotional and pre-period campaign – Tonic Intervention site was 41% higher.