Posted by Zoe Samios, Mumbrella

Australian health media network has unveiled its new branding, products and positioning, in an attempt to improve health outcomes for Australians.

As part of the new brand launch, Tonic Media Network has upgraded its television screens, channel content and brochure board assets across Australian hospital and doctors’ waitings areas.

Tonic Media Network has also created 30 hours of health and wellness video content for its Tonic On Demand channel which aims to meet modern consumer behaviour and offer new opportunities for advertisers.

Matthew Cullen, CEO at Health Media, said the rebrand was the first of several strategic announcements for the brand.

“We believe our assets empower consumers with useful information about their health and wellbeing, and these updates to our media network will further enhance the effectiveness and impact of the information we deliver to patients”, Cullen said.

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