My Health Record
The campaign was well liked by majority of respondents, and they felt the ad resonated well in the waiting room environment.
- 52% recall seeing the MHR ad in the waiting room.
- 79% agree the My health Record messaging was impactful in the waiting room environment.
- 88% agree the My Health Record ad was easy to understand in the waiting room environment.
- 73% agree the trust / feel more confident about My Health Records after seeing the ad in the waiting room.
Tonic Media Network conducted face to face interviews (n=208) across a number of GP practices to gather insights on exposure of My Health Record Messaging in the waiting room.
MHR (My Health Record) messaging was advertised using THM Digital Screen TV in the waiting room, and the field research was carried out between 17th of July to 29th of July.