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My Health Record

My Health Record

Challenge

 

The objective of the campaign was to measure effectiveness and build confidence around the online health system (with a focus on security) and encouraging more Australians to use the system as we head toward the digital health era.

Solution

 

The advertising creative was shown to people in the waiting room using our network of digital panels and television screens in general practices nationwide.

Result

 

The campaign was well received by the majority of respondents with a high number in agreement that they felt more confident about the system. A significant number of respondents indicated that they would take action after seeing this campaign.

69%

HIGH CAMPAIGN RECALL

Respondents recall seeing the campaign in their GP waiting room.

83%

CAPTURED ATTENTION

Respondents agree the campaign captured their attention in their GP waiting room.

78%

TRUST & CONFIDENCE

Respondents trust and feel more confident in the service after seeing the campaign.

Source: In-practice, 2020; n=216 respondents aged 18+

My Health Record

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We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.

We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.

This land was, is and always will be Aboriginal land.

Aboriginal Health Television Acknowledgement

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