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COVID jabs and comms jobs: top pandemic marketing lessons

We’ve all learned a lot over the last 18 months, but what are the key lessons marketers should be heeding? Here are four top takeouts from a panel of eminent COVID-19 comms experts. 1. Have one message, and stick to it Simon Friedlander has spent the last 18 months...

Up 265% – The Exciting Potential of Programmatic Advertising

Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...

Cookies Crumble as Contextual Marketing Rises

Cookies Crumble as Contextual Marketing Rises

With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...

Tonic Launches Digital Brochures Using QR Codes

Tonic Launches Digital Brochures Using QR Codes

QR codes have had a resurgence due to the COVID-19 pandemic. In response, Tonic Media Network has extended its printed brochure board offering and launched digital brochures made available via QR codes.  After the successful launch in NSW and positive feedback from...

AdNews: Trust in healthcare is soaring…

AdNews: Trust in healthcare is soaring…

Trust in healthcare is soaring and that calls for a closer look at the landscape.  If you want to get an idea of just how concerned Australians have become about their health in recent months, then look no further than the latest findings from clinical and pharmacy...

B&T Magazine

B&T Magazine

Tonic Media Network has today announced the launch of Chemist2U in Brisbane – a new pharmacy prescription and over the counter medicine delivery service as the Coronavirus (COVID-19) crisis worsens.

Agency Sleep Campaign

Agency Sleep Campaign

Tonic Media Network, Australia’s leading health and wellbeing network has partnered with the renowned Wellbeing Science Institute to run a campaign to help combat poor sleep, and improve the health and wellbeing of staff within media agencies across the country.

Minister Ken Wyatt discusses the importance of Aboriginal Health TV

Minister Ken Wyatt discusses the importance of Aboriginal Health TV

NITV News: Minister Ken Wyatt explains the importance of the new Aboriginal Health Television network In July Australia’s leading health media network Tonic Media Network, welcomed the announcement by Federal Minister for Indigenous Health, the Hon. Ken Wyatt AM, that...

Tonic partnership to improve health literacy in indigenous communities

Tonic partnership to improve health literacy in indigenous communities

MEDIA RELEASE: JULY 2018: Australia’s leading health media network Tonic Media Network, has welcomed  today’s announcement by Federal Minister for Indigenous Health, the Hon. Ken Wyatt AM, that an audience targeted, culturally relevant Aboriginal Health Television...

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