Australia’s “GO-TO” Media for reaching health & wellbeing audience

Our audience

Female

Female

71% of our audience are mothers, daughters, grandmothers, sisters, aunts and best friends.

Young Families

Young Families

51% of our audience have a household of children.

Expecting Mothers

Expecting Mothers

36% of our female audience are expecting mums or have recently had a child.

Main Grocery Buyers

Main Grocery Buyers

65% of people who visit doctors each month are the main grocery buyers.

High Income

High Income

We connect with 31% of our audience who are high household income earners of $100k+.

Health Enthusiasts

Health Enthusiasts

Almost 2 in 3 of our audience visit the GP to improve their health and wellbeing.

Elderly Audience

Elderly Audience

More than 1 in 2 people aged 55+ make frequent visits to the GP (at least 4 times a year).

Weight Watchers

Weight Watchers

55% of people who visit doctors monthly agree they are “trying to lose weight at the moment”.

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