Understanding your campaign effectiveness by utilising our credible market research tools and methodology

Our Services

Campaign effectiveness evaluation

Understand your campaign effectiveness by utilising our credible market research tools and methodology. We are confident we can deliver great results for your campaign, and we want you feel the same. We have various research tools and partners to show you how your campaign performed:

  • Face to Face survey (conducted in GPs’ waiting rooms, where your ad is live. We measure ad effectiveness)
  • OTC script uplift (we work with both FieldForce and IQVIA Planning, and we measure OTC / script uplift)

To ensure clients can digest the data efficiently, we simplify our output data so it’s simple, and easy to understand.

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Methodology

We don’t rely on just one methodology. As every campaign is different in its own ways, we will select the best market research methodology to accurately measure your campaign success.

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Working with you

Knowing what to expect is important. We will work with you from beginning to end to ensure we measure & deliver insights that are important to you.

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Online

Analysing data and putting it in a presentable format can be time consuming. Not only will we analyse the data, we will collate our findings in a simplified presentable format.

Geo-targeting

We optimise your campaign by analysing where your audience reside geographically. We then enhance our network selection by targeting those specific areas where your audience reside.

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Locating where your audience reside

We utilise ABS Census data, GeoTribes Explorer, Nielsen and Torrens University Social Atlas data to identify at a macro level where the audience reside geographically.

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Higher Population Index

We will identify which areas your target audiences are more likely to live in. This can be done through multiple levels – from SA2 to SA4, postcodes, suburbs, LGAs, and PHNs.

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Optimising Network Selection

With our data-driven site selection, we will ensure we optimise our network and absolutely minimise any media wastage.

Examples of audience heat map, optimisation of site selection output:

Production Studio

We use your own TVC campaigns, or can offer our in-house production services to create and deliver broadcast quality content that translates on every form of media.

Video content production

With our team of experts, we will work with you from the very beginning to ensure your TVC campaign creative matches with your expectation.

Quality

You can expect great service and professionally generated quality content from our in-house production teams & studio.