My Health Record
Challenge
Health and Wellbeing Queensland sought to empower families with the necessary resources and knowledge to improve their lifestyles and combat childhood obesity.
Solution
Utilising a blend of digital panels and printed booklets, the campaign offered a robust, multi-touchpoint strategy, ensuring comprehensive reach and engagement with the target audience.
Result
A total of 9,200+ brochures were taken from brochure boards in GP waiting rooms during the three month campaign duration. This is approximately 12.23 brochures per practice.
9200+
BROCHURES REMOVED
12.23
AVE. UPTAKE PER PRACTICE
Placing our materials directly in GP and healthcare environments achieved our goal of engaging with health pracitioners and families, to support awareness and downloads of our Podsquad health habits app.
Clare Murray
Communications and Engagement Manager
Health and Wellbeing Queensland
Source: Internal Tonic Data for 2023 and 2021
