Media Opportunities
Digital displays strategically placed where consumers engage with health and wellness
At the Point of Care
Tonic Television
Located in GP waiting rooms in clinics and medical centres
Tonic is Australia’s largest national health DOOH network, broadcasting curated video / audio content with captions on strategic displays. Our structured content loop, featuring ad breaks around network programming, enables programmatic ad serving.
25 minute dwell time while waiting for appointments
Just like free-to-air television or digital video platforms, engaging motion video creative is key for Tonic Television
Tonic Brochures & Digital Display / DPX
Located in GP waiting rooms in clinics and medical centres
Tonic’s brochure boards deliver comprehensive take-home health information in convenient brochure-sized pamphlets. The accompanying display rotates high-frequency advertisements alongside real-time health updates, weather, and lifestyle content. Available exclusively across eastern seaboard locations in metropolitan and inner regional areas.
25 minute dwell time while waiting for appointments
Complementing Tonic Television, the brochure screen is an additional touchpoint for creative messaging, amplifying brand awareness throughout the waiting room experience
SOURCE:TONIC HEALTH MEDIA IN PRACTICE SURVEY 2 (W9), 2022 (n=861) ,TONIC HEALTH MEDIA NETWORK ASSET REPORT 9.7.2025, Dwell time is from Move
Tonic Pharmacy
Located in pharmacies across Australia
Strategically positioned at point-of-sale and prescription dispensaries, Tonic’s Pharmacy displays deliver high-frequency ad rotation for premium exposure to consumers during wait times and purchase decisions. Displays feature crisp advertising alongside medically verified health information, weather updates and lifestyle tips.
16 min dwell time at POS and prescription counters
44% of patients shop immediately after visiting their GP or pharmacy. Tonic screens deliver crucial brand exposure in the moment that drives purchasing behaviour
SOURCE: AHTV In-Practice Survey 2023 AHTV Survey Two, n=236 (includes wait time for nurse and then for the GP)
Aboriginal Health Television
Located in AMS and ACCHOs across Australia
Aboriginal Health Television (AHTV) is a dedicated health television channel designed specifically for First Nations communities, delivering culturally relevant health information and messaging through screens in Aboriginal Medical Service (AMS) waiting areas.
Beyond providing essential GP and health services, AMS centres function as vital community hubs where First Nations people gather, connect, and celebrate their culture through community events and social activities.
37 minute dwell time while waiting for appointments
GP Communications
Information & Resources
Tonic supports GPs and Practice Managers with the latest in health, education, tools, and resources, including Practice Connect, a monthly newsletter, GP packs, and impactful webinars that address vital practice issues in a changing landscape, featuring expert guest speakers and valuable insights.
