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Research and Insights

We can offer a variety of insights on the diverse Australian audience

Case Studies

Our Audience

We connect with an audience who are actively seeking health advice in trusted, healthcare environments. 

Female

71% of our audience are mothers, daughters, grandmothers, sisters, aunts and best friends.

Young Families

51% of our audience have a household of children.

Expectant Mothers

36% of our female audience are expecting mums or have recently had a child*.

Main Grocery Buyers

65% of people who visit doctors each month are the main grocery buyers.

High Income Earners

We connect with 31% of our audience who are high household income earners of $100k+.

Health Enthusiasts

Almost 2 in 3 of our audience visit the GP to improve their health and wellbeing.

Boomers

More than 1 in 2 people aged 55+ make frequent visits to the GP (at least 4 times a year).

Weight Watchers

55% of people who visit doctors monthly agree they are “trying to lose weight at the moment”.

CALD: 2.9M each month

With more than 28% of the population now born OS, we engage with culturally, ethnically and linguistically diverse groups in our trusted environments

First Nations: 502,000

AHTV, dedicated to First Nations people, a network of 233 screens inside ACCHO’s, in urban, regional and remote communities.

BOOMERS: 4M each month

The biggest spenders in our consumer economy, this aging demographic is more likely to visit their GP more frequently than the average Australian.

Regional: 4M each month

COVID-19 sparked an exodus from the city to regional Australia, latest ABS data showing highest net migration ever

Audience Diversity

We connect with all Australians, including Indigenous, culturally diverse, regional & remote communities.