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Research & Insights

Tonic can offer a variety of insights on the diverse Australian audience to guide your strategy and expand your business, from industry trends to research and white papers.

New inner circle

Spending time with friends and family makes a big difference when it comes to mental health.


Apply a health and wellness lens to campaigns with language which encourages calm and convenience.

New Shopping Behaviours

Black Friday and Cyber Monday grew exponentially due to the lockdowns in 2020 and 2021.

New Values

Highlight some diverse shopping journeys during this festive season – Aim for diverse imagery, stories and sources.

New Year, New You!

January is the month of healthy new beginnings for many Australians wanting to live happier and healthier New Year’s resolutions.

Back to School

In 2022, Australian parents were expected to spend a massive ​$2 billion ​on back to school shopping for their kids.​

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We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.

We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.

This land was, is and always will be Aboriginal land.

Aboriginal Health Television Acknowledgement