Tonic Audience
Connect with patients actively seeking health solutions in trusted environments
Meet Australia’s most health-engaged audience. These aren’t just patients – they’re actively invest in their health and their families’ wellbeing. They visit healthcare providers not because they’re sick, but because they’re committed to staying well.
Source: Tonic Media 2023 In-Practice Survey One n=2,434
92% are here for prevention, not treatment
Why this matters:
- 37% are researching health solutions – they’re actively seeking information about diagnoses and treatment options
- 61% prioritise preventive care – they consult healthcare providers for routine health and wellness, not just illness
- They take action – this audience doesn’t just consume health content, they act on it
81% believe their family’s health is their top priority – and they’re willing to invest time and money to protect it. When you advertise in our trusted healthcare environments, you’re reaching people at the exact moment they’re thinking about health decisions.
We Reach an Engaged Audience
Precision Targeting Beyond Demographics
Build audience profiles combining health interests, demographics, and consumer behaviour patterns
Map audience concentrations and identify high-value catchment areas for maximum campaign reach
Optimise media placement using proximity data to target audiences near home, work, and retail
Multicultural Consumers
We utilise audience hypertargeting to deliver targeted messaging towards multicultural communities.
This information is delivered in trusted environments to the right people at the right time in their languages.
