Challenge
Chemist Warehouse, known for its comprehensive marketing strategy, had yet to explore point-of-care media. They wanted to assess if Tonic’s GP waiting room screens could increase store visits. Using Lifesight’s mobile ID data, we tracked and compared foot traffic between those exposed to the ads and those who weren’t.
Result
The campaign led to a 3.96% increase in visits from those exposed to the Tonic Media ads. Additionally, the Conversion Index was 83.12%, meaning over 83% of exposed devices resulted in a store visit. These results highlight the effectiveness of Tonic Media in driving foot traffic to Chemist Warehouse.
Source: Lifesight x Viooh; 27th May to 27th July, 2024
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