My Health Record
Tonic In-Practice Survey
Challenge
Gathering insights on the GP waiting room audience’s behaviours and attitudes toward various subjects proved to be a significant challenge.
Solution
To address this challenge, we implemented a QR Code strategy, which was displayed on our screens at a frequency of two times every 30 minutes.
Result
The outcome of this approach was a robust response from our audience, resulting in a total of 2,434 completed surveys over a five-month period.
Source: Tonic In-Practice Surveys : Survey One 2023 vs. Survey Two 2022
2022 survey
average of
49
completes per week
2023 survey
average of
117
completes per week
OVERALL UPLIFT
+183%
overall increase in responses
The decision to use a large QR Code, coupled with a clear and compelling call to action, has significantly boosted survey completions. This approach has improved engagement and provided valuable data for our business decisions.
Sev Celik, Commercial Director
