My Health Record

Result

Tonic network was a key channel in the campaign, successfully building the campaign message and driving Intent – working both on its own but also amplifying other media on the plan Tonic’s network contributed to 21% of the campaign uplift (total avg. uplift was +6% compared to pre-campaign) for attitudes and the creditability of the message and contributed to 41% of Intent metrics (of the total +5% uplift)- successfully moving consumers down the purchase journey.

Overall, Tonic’s network had an influenced 21% of the +5% overall uplift- with only 8% of the share of spend. This is a positive ROI of 2.6 times it’s share of spend.