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Measuring the movement of metrics and the ROI of each media channel in the campaign.



Utilising Kantar’s CrossMedia methodology.



Tonic network was a key channel in the campaign, successfully building the campaign message and driving Intent – working both on it’s own but also amplifying other media on the plan

Tonic’s network contributed to 21% of the campaign uplift (total avg. uplift was +6% compared to pre-campaign) for attitudes and the creditability of the message and contributed to 41% of Intent metrics (of the total +5% uplift)- successfully moving consumers down the purchase journey.

Overall, Tonic’s network had an influenced 21% of the +5% overall uplift- with only 8% of the share of spend. This is a positive ROI of 2.6 times it’s share of spend.

Attitudes and credibility of the campaign message

Attitudes and credibility of the campaign message

Attitudes and credibility of the campaign message


Attitudes and credibility of the campaign message


Source: Kantar Crossmedia Methodology 2019

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