My Health Record
Challenge
To create a ‘test and learn’ campaign for Chemist2U demonstrating the effectiveness of Tonic assets- cross platform.
Solution
The Solution:
- Digital screens- GP waiting rooms
- Digital screens- GP waiting rooms
- Digital screens- Pharmacy
- GP Packs
- Online (MyDr.com.au)
- Based on a 6-month period
Result
Confirming Tonic’s ability to leverage our contextually relevant suite of environments, where audiences are open and receptive to messages which improve their health.
Introducing to them a newly established brand (<3 years in the market).
+255%
Increase in web sessions
“Accessing Tonic’s network of screens was a simple, cost-effective and innovative way of promoting our business and raising brand awareness. This campaign was a great example of how we can work with our partners to deliver the right promotional messages at the point of care. Tonic media is gold.”
Source: Results shared by client
We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.
We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.
This land was, is and always will be Aboriginal land.
