My Health Record
Gambling Harm Awareness Campaign
Challenge
Increase awareness and understanding of gambling harm and available support services for Aboriginal and Torres Strait Islander communities.
Solution
Four videos were included in this campaign. Two aimed at the 15-24 year old age group, and remaining two aimed at adults.
Result
Overall, recall for adults was 1 in 3 respondents and awareness for the Gambling Help website was also strong with 3 out of 4 respondents who stated they would go to the website if they or someone they knew needed help. More than 1 in 3 who remembered the videos, also decided to visit the website/call the number mentioned in the videos.
Source: ‘Let’s start yarning about Gambling Harm’ Campaign effectiveness Study, n=102; Dec 2022-Jan 2023
1 in 3 adults
recall seeing the ad on AHTV
3 out of 4
would now go to the website if they wanted support for themselves or someone else’s gambling problem
Over 1 in 3
adults who recall seeing the video visited the website
