Challenge
Over the past 20 years the incidence of pancreatic cancer in Australia has increased by 23%. The survival rates for this disease are devastating, 87% of those diagnosed are dead within 5 years, 64% die in less than 12 months of being told ‘you have pancreatic cancer’. The chance of surviving the disease increases for those diagnosed early; so, increasing public awareness of the seemingly benign early symptoms of Pancreatic cancer was a fundamental objective of this campaign. *
Result
The standalone Tonic campaign for the Upper GI Institute recorded the following results:
- 18% increase in end of calendar year donations (coinciding period); exceeding their campaign goals.
- Anecdotal partner feedback of increased patient engagement and activity.
- An increase in web traffic to owned site.
- An increase in social media posts, reactions, and comments.
- An ongoing uplift in social media followers.
Source: Tonic Network; GI Cancer Institute Campaign Effectiveness Study 2024, n=358, *Cancer data in Australia, Data – Australian Institute of Health and Welfare (aihw.gov.au)
Pancreatic cancer in Australia statistics | Cancer Australia
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