Challenge
The client aimed to increase brand awareness, purchase intent, and recommendations during the cold and flu season. In a competitive market, they needed a way to reach consumers when they were most receptive to health solutions. Tonic Media’s GP waiting room network provided an opportunity to engage with health-conscious consumers at the point-of-care, but the challenge was to maximise this unique environment to drive meaningful consumer action and brand loyalty.
Result
Through its partnership with Tonic Media, the client successfully utilised the power of point-of-care advertising to not only boost brand awareness but also drive significant consumer action. By targeting consumers in GP waiting rooms, we achieved strong results, including increased purchase intent and a higher likelihood of recommendations. Future campaigns can build on this success by further enhancing messaging and expanding the use of strategic point-of-care placements.
Source: Tonic Media Network Campaign Effectiveness Survey 2024 n=228
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