Challenge
Standing out in the crowded world of Out-of-Home (OOH) advertising can be a challenge. Traditional methods can get lost in the noise. Tonic Media offers a strategic approach: targeted messaging delivered across point-of-care locations, including GP waiting rooms. These captive audiences are receptive to health information.
Result
In a crowded OOH landscape, Tonic media’s environment stood out. With 40% recall of the campaign, the message sparked positive impact – nearly two-thirds found it relevant to their health. This receptivity translated into real-world action: over a quarter discussed the ad, and 31% felt prompted to talk to a healthcare professional.
Tonic gets your message noticed and drives results in targeted OOH environments.
Source: Tonic Network; Health & Wellbeing QLD Campaign Effectiveness Study 2024, n=139
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