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Tonic In-Practice Survey



Gathering insights on the GP waiting room audience’s behaviours and attitudes toward various subjects proved to be a significant challenge.



To address this challenge, we implemented a QR Code strategy, which was displayed on our screens at a frequency of two times every 30 minutes.



The outcome of this approach was a robust response from our audience, resulting in a total of 2,434 completed surveys over a five-month period.

Source: Tonic In-Practice Surveys : Survey One 2023 vs. Survey Two 2022

2022 survey
average of


completes per week

2023 survey
average of


completes per week



overall increase in responses

“The decision to use a large QR Code, coupled with a clear and compelling call to action, has significantly boosted survey completions. This approach has improved engagement and provided valuable data for our business decisions.”

Sev Celik

Commercial Director | Tonic Media Network

Tonic Media Network In-Practice Survey

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