My Health Record
Challenge
Koala wanted to conduct a test & learn for a tactical campaign with the Tonic network.
Solution
Tonic created content and also produced the TVC for Koala mattresses.
The campaign ran over 8 weeks in all capital cities (excl. ACT and TAS). Assets included two call to actions:
1. Use of the code DOCTOR to get $150 off your next mattress (on TVC)
2. Go to Koala.com/sleeptest to find out what type of sleep chronotype you are.
Result
This campaign demonstrates that by utilising engaging content in conjunction with branded ads, Tonic assets can not only influence consumers, it takes them one step further and drives action.
Over 1000
email leads
From consumers taking the sleep test and dozens of sales of mattresses, both of these calls to action were unique.
Source: Results shared by client
