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Koala wanted to conduct a test & learn for a tactical campaign with the Tonic network.



Tonic created content and also produced the TVC for Koala mattresses.

The campaign ran over 8 weeks in all capital cities (excl. ACT and TAS). Assets included two call to actions:

1. Use of the code DOCTOR to get $150 off your next mattress (on TVC)

2. Go to to find out what type of sleep chronotype you are.



This campaign demonstrates that by utilising engaging content in conjunction with branded ads, Tonic assets can not only influence consumers, it takes them one step further and drives action.

Over 1000 email leads

From consumers taking the sleep test and dozens of sales of mattresses, both of these call to actions were unique to Tonic assets.

Attitudes and credibility of the campaign message

Source: Results shared by client

Case Studies

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We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.

We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.

This land was, is and always will be Aboriginal land.

Aboriginal Health Television Acknowledgement