My Health Record

Podsquad - Health and Wellbeing Queensland

Challenge

Increase foot traffic to Priceline by strategically advertising in GP waiting rooms in close proximity to Priceline stores.

Solution

This Priceline campaign ran on Tonic Television, Tonic Digital Panels and DPX in GP waiting rooms. We partnered with Mobilewalla who specialise in gathering and analysing geospatial mobile data.

Result

By strategically advertising in GP clinics in close proximity to Priceline Pharmacies, we saw a +15.7% pts visitation uplift compared to our control group.

Source: Mobilewalla OOH study – 2020 Tonic Media Network and Priceline Pharmacy effectiveness study- 33 locations