My Health Record
Challenge
Increase foot traffic to Priceline by strategically advertising in GP waiting rooms in close proximity to Priceline stores.
Solution
This Priceline campaign ran on Tonic Television, Tonic Digital Panels and DPX in GP waiting rooms. We partnered with Mobilewalla who specialise in gathering and analysing geospatial mobile data.
Result
By strategically advertising in GP clinics in close proximity to Priceline Pharmacies, we saw a +15.7% pts visitation uplift compared to our control group.
Source: Mobilewalla OOH study – 2020 Tonic Media Network and Priceline Pharmacy effectiveness study- 33 locations
VISITATION UPLIFT
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