Health & Fitness Is Booming, So Why Doesn’t Ad-land Get It?
It’s fair to say we’re living bigger lifestyles than ever before. The ‘lifestyle category’ takes in more activities now than it ever has. Travel is one example. Health and fitness is another. What not so long ago were relatively niche pursuits have become prominent features of the mainstream lifestyle. It’s time the media industry’s approach to channels caught up. If our lifestyles are becoming more unlimited and diverse, why don’t channel strategies more often reflect that?
Tonic Media Network with Matthew Johnstone To Raise Awareness Of Stress In Media
Psych Up co-host, Matthew, is an international speaker, author and creative consultant to clients such as The Black Dog Institute, The Golden Door Elysia, Geelong Grammar amongst other major corporates. Johnstone says he’s delighted to be co-hosting the...
Tonic Media Network Expands with Exciting New Video Content Partnerships
The new deal will add video segments from ‘Better Health Channel’, ‘Raising Children Network’ and ‘Health&’ syndicated across Tonic’s network of 1,100 TV screens in doctors’ waiting rooms around the country. With over 600 additional content pieces set to hit...
Tonic Media Network integrates INFO-MED Health Update Boards into master brand
The announcement: Tonic Media Network today announced their recently acquired INFO-MED practice network, featured in over 3500 doctors surgeries and 80 hospitals nationwide, will be incorporated into the Tonic Media Network network effective from August. Reconciling...
Tonic Media Network selects BroadSign International for Digital Out-of-Home health TV network
700+ screens for OOH Health TV network will be followed by expansion to 2,500 displays. Tonic Media Network, Australia’s largest health Out of Home network with 3,500 locations has selected BroadSign International, LLC, to power the company’s 700+ screens reaching an...
How to recognise and prevent agency burn-out
Burn-out is a catch-all phrase for people who are tired, chronically stressed, have lost interest in their work and can’t find motivation. It’s a messy combination of symptoms where chronic stress gets conflated with depression, anxiety and tobacco, alcohol and other...
Tonic Media Network Launches ‘Psych Up’ Agency Mental Health Program with Ikon Communications
Hosted by renowned physician and media personality Dr Norman Swan, the “Psych Up” series aims to educate over-worked and stressed agency staff with simple, evidence-based ways to stay fit and healthy in today’s increasingly competitive media world. Dr. Swan gave...
Tonic Heath Media’s reliable, evidence- based health content – Now available anywhere, anytime.
Tonic Media Network's waiting room content was recently made available to practices, patients, and the broader community, through the launch of Tonic on Demand - a free, evidence-based health information video library. Like TonicTV, Tonic on Demand’s educational,...
