Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...
With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...
QR codes have had a resurgence due to the COVID-19 pandemic. In response, Tonic Media Network has extended its printed brochure board offering and launched digital brochures made available via QR codes. After the successful launch in NSW and positive feedback from...
