Pharmaceutical
Pain Relief Cream
The Objective
From March 2019 to June 2019, we ran an advertisement campaign that focused on Pain Relief cream across both GP waiting rooms and pharmacy (ESB).
Our objective was to drive awareness, and boost sales of the advertised Pain Relief cream by utilising our high-dwell time in a contextually relevant environment.
Outcomes
To analyse the performance of the campaign, we’ve compared sales data from both exposed (Tonic intervention sites) and Control group across different time periods. The data showed:
+ 8.3% unit sale uplift in exposed group compared to pre-campaign period
+6.5% sales uplift compared to control group, pre-campaign period
+7.4% sales uplift compare to control group, year 2017
