As part of a health promotion campaign, Tonic Media Network worked with Medibank Ambassadors to produce video content on the importance of health and preventative health for the consumer and their family.
The production included 3x 60 second commercials which were displayed across 352 sites nationwide. The campaign ran over 6 weeks, playing over 600,000 times on screen, achieving an audience of 1.8 million.
The aim of this evaluation was to investigate patients’ engagement with the Medibank health promotion content broadcast on Tonic TV in GP waiting rooms, including how it made patients feel about Medibank as a company. 265 people were observed in the waiting room by the interviewers over the three day evaluation period.
- 69% recalled seeing Tonic TV in the waiting room on the day ·
- 57% reported actually watching Tonic TV ·
- 12.5% recalled watching Medibank content unprompted ·
- Of the 29 people who answered a prompted question, 93% reported seeing the Medibank content when prompted.