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Research and Insights

We can offer a variety of insights on the diverse Australian audience

At Tonic, we understand that effective healthcare marketing requires more than just visibility, it demands proven results. Our comprehensive approach to data and insights provides you with clear evidence of campaign performance, allowing you to make informed decisions and maximise your return on investment.

Our point-of-care network reaches patients at the critical moment when healthcare decisions are being made. But we don’t just ask you to take our word for it, we prove it through robust measurement solutions tailored to your specific objectives.

Our measurement framework

Our measurement framework follows a comprehensive cycle designed to deliver actionable insights at every stage of your campaign:

We partner with industry-leading research firms and leverage proprietary methodologies to provide you with reliable data that demonstrates real-world impact—from brand awareness to script lift.