My Health Record
Challenge
To create a ‘test and learn’ campaign for Chemist2U demonstrating the effectiveness of Tonic assets- cross platform.
Solution
The Solution:
- Digital screens- GP waiting rooms
- Digital screens- GP waiting rooms
- Digital screens- Pharmacy
- GP Packs
- Online (MyDr.com.au)
- Based on a 6-month period
Result
Confirming Tonic’s ability to leverage our contextually relevant suite of environments, where audiences are open and receptive to messages which improve their health.
Introducing to them a newly established brand (<3 years in the market).
+255%
Increase in web sessions
“Accessing Tonic’s network of screens was a simple, cost-effective and innovative way of promoting our business and raising brand awareness. This campaign was a great example of how we can work with our partners to deliver the right promotional messages at the point of care. Tonic media is gold.”
Source: Results shared by client
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