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Gambling Harm Awareness Campaign



Increase awareness and understanding of gambling harm and available support services for Aboriginal and Torres Strait Islander communities.



Four videos were included in this campaign. Two aimed at the 15-24 year old age group, and remaining two aimed at adults.



Overall, recall for adults was 1 in 3 respondents and awareness for the Gambling Help website was also strong with 3 out of 4 respondents who stated they would go to the website if they or someone they knew needed help. More than 1 in 3 who remembered the videos, also decided to visit the website/call the number mentioned in the videos.

Source: ‘Let’s start yarning about Gambling Harm’ Campaign effectiveness Study, n=102; Dec 2022-Jan 2023

1 in 3 adults

recall seeing the ad on AHTV

3 out of 4

would now go to the website if they wanted support for themselves or someone else’s gambling problem

Over 1 in 3

adults who recall seeing the video went to the website or called

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We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.

We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.

This land was, is and always will be Aboriginal land.

Aboriginal Health Television Acknowledgement