My Health Record
Challenge
Health and Wellbeing Queensland sought to empower families with the necessary tools, resources and knowledge to improve their lifestyle and combat childhood obesity. Reaching these families with the information was a challenge in itself.
Solution
Utilising a blend of digital panels and printed booklets, the campaign offered a robust, multi-touchpoint strategy, ensuring comprehensive reach and engagement with the target audience.
Result
A total of 9,200+ brochures were taken from brochure boards in GP waiting rooms during the three month campaign duration. This is approximately 12.23 brochures per practice.
9200+
BROCHURES REMOVED
12.23
AVE. UPTAKE PER PRACTICE
Placing our materials directly in GP and healthcare environments achieved our goal of engaging with health pracitioners and families, to support awareness and downloads of our Podsquad health habits app.
Clare Murray
Communications and Engagement Manager
Health and Wellbeing Queensland
Source: Internal Tonic Data for 2023 and 2021
Sign up for The Dose
Say hello to The Dose! Subscribe to receive the perfect balance of health and wellness news, top industry trends, and unique insights. The Dose is issued monthly, ensuring you stay in the know without inbox overload. Join our community today to start receiving your monthly dose of wellness!
We acknowledge and respect the Aboriginal and Torres Strait Islander peoples of Australia, and pay tribute to the wisdom of both past and present Elders.
We celebrate their connection to the land, waters and seas and acknowledge them as the first artists, the first storytellers, the first communities and first creators of our culture.
This land was, is and always will be Aboriginal land.
