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Podsquad - Health and Wellbeing Queensland



Health and Wellbeing Queensland sought to empower families with the necessary tools, resources and knowledge to improve their lifestyle and combat childhood obesity. Reaching these families with the information was a challenge in itself.



Utilising a blend of digital panels and printed booklets, the campaign offered a robust, multi-touchpoint strategy, ensuring comprehensive reach and engagement with the target audience.



 A total of 9,200+ brochures were taken from brochure boards in GP waiting rooms during the three month campaign duration. This is approximately 12.23 brochures per practice. 





Placing our materials directly in GP and healthcare environments achieved our goal of engaging with health pracitioners and families, to support awareness and downloads of our Podsquad health habits app.

Clare Murray

Communications and Engagement Manager

Health and Wellbeing Queensland

Source: Internal Tonic Data for 2023 and 2021

My Health Record

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