Should you taper or continue for antipsychotic drugs?
Antipsychotic drugs are a central treatment for schizophrenia but they have a myriad of side effects which can make continued adherence challenging. Weighing up whether it’s best for a patient to continue with a drug or slowly come off it is difficult and best handled...
Does preconception care reduce pregnancy risk factors?
Preconception care comprises counselling and the provision of biomedical, behavioural and social health interventions to optimise the health of women and their partners prior to pregnancy and improves health related outcomes for themselves and their children. Most...
Do plant-based diets cut bowel cancer risk for men?
Bowel cancer claims the lives of 5,354 Australians every year. Risk factors include older age, family history of the disease, and eating lots of red meat - especially processed meats like salami and bacon. Plant-based diets or plant-forward eating patterns focus on...
Can tiny bursts of vigorous activity improve heart health?
Cardiovascular diseases cause 27% of deaths in Australia. Around 1.2 million Australians (6.2% of adults) have 1 or more heart or vascular conditions. For some people, sticking to a regular exercise habit comes easily but for others building the motivation to exercise...
COVID jabs and comms jobs: top pandemic marketing lessons
We’ve all learned a lot over the last 18 months, but what are the key lessons marketers should be heeding? Here are four top takeouts from a panel of eminent COVID-19 comms experts. 1. Have one message, and stick to it Simon Friedlander has spent the last 18 months...
Up 265% – The Exciting Potential of Programmatic Advertising
Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...
Cookies Crumble as Contextual Marketing Rises
With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...
Tonic Launches Digital Brochures Using QR Codes
QR codes have had a resurgence due to the COVID-19 pandemic. In response, Tonic Media Network has extended its printed brochure board offering and launched digital brochures made available via QR codes. After the successful launch in NSW and positive feedback from...
AdNews: Trust in healthcare is soaring…
Trust in healthcare is soaring and that calls for a closer look at the landscape. If you want to get an idea of just how concerned Australians have become about their health in recent months, then look no further than the latest findings from clinical and pharmacy...
B&T Magazine
Tonic Media Network has today announced the launch of Chemist2U in Brisbane – a new pharmacy prescription and over the counter medicine delivery service as the Coronavirus (COVID-19) crisis worsens.
Agency Sleep Campaign
Tonic Media Network, Australia’s leading health and wellbeing network has partnered with the renowned Wellbeing Science Institute to run a campaign to help combat poor sleep, and improve the health and wellbeing of staff within media agencies across the country.
Record number of organ and tissue donors register with DonateLife
DonateLife last year joined forces with Tonic Media Network to bring the organ and tissue donation message to millions of Australians.
