We’ve all learned a lot over the last 18 months, but what are the key lessons marketers should be heeding? Here are four top takeouts from a panel of eminent COVID-19 comms experts. 1. Have one message, and stick to it Simon Friedlander has spent the last 18 months...
Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...
With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...
QR codes have had a resurgence due to the COVID-19 pandemic. In response, Tonic Media Network has extended its printed brochure board offering and launched digital brochures made available via QR codes. After the successful launch in NSW and positive feedback from...
Trust in healthcare is soaring and that calls for a closer look at the landscape. If you want to get an idea of just how concerned Australians have become about their health in recent months, then look no further than the latest findings from clinical and pharmacy...
Tonic Media Network has today announced the launch of Chemist2U in Brisbane – a new pharmacy prescription and over the counter medicine delivery service as the Coronavirus (COVID-19) crisis worsens. Australians are facing the prospect of spending more time at home and...
Tonic Media Network and the Wellbeing Science Institute run Agency Sleep campaign to improve health & wellbeing View the story on Mumbrella 4 July 2019: Tonic Media Network, Australia’s leading health and wellbeing network has partnered with the renowned Wellbeing...
DonateLife last year joined forces with Tonic Media Network to bring the organ and tissue donation message to millions of Australians. What an amazing outcome for such an important cause! For more information [ Click Here...
MEDIA RELEASE: 16 JANUARY 2019:Today the world’s first, Indigenous exclusively health-focussed television network – Aboriginal Health Television (AHTV) was officially launched by the Federal Minister for Indigenous Health, the Hon. Ken Wyatt AM, MP. The Federal...
Tonic Media Network Co-Founder Dr. Norman Swan was recently interviewed for the Advertising Week 360 Global Podcast which features interviews with some of the most innovative companies and thinkers from around the globe. Norman discusses the importance of face to...
NITV News: Minister Ken Wyatt explains the importance of the new Aboriginal Health Television network In July Australia’s leading health media network Tonic Media Network, welcomed the announcement by Federal Minister for Indigenous Health, the Hon. Ken Wyatt AM, that...
MEDIA RELEASE: JULY 2018: Australia’s leading health media network Tonic Media Network, has welcomed today’s announcement by Federal Minister for Indigenous Health, the Hon. Ken Wyatt AM, that an audience targeted, culturally relevant Aboriginal Health Television...
