We’ve all learned a lot over the last 18 months, but what are the key lessons marketers should be heeding? Here are four top takeouts from a panel of eminent COVID-19 comms experts. 1. Have one message, and stick to it Simon Friedlander has spent the last 18 months...
Programmatic buying in Australia and NZ was up by 265% in 2020, and this is expected to grow, according to Vistar Media. Programmatic Digital Out-of-Home (pDOOH) campaigns are on the rise as it provides advertisers with greater flexibility, agility and contextual...
With government third party regulatory changes, including the end of third-party cookies as we know them and the tightening of data privacy, contextual marketing is on the rise. Contextual marketing and targeting have been used successfully for many years, and we all...
QR codes have had a resurgence due to the COVID-19 pandemic. In response, Tonic Media Network has extended its printed brochure board offering and launched digital brochures made available via QR codes. After the successful launch in NSW and positive feedback from...
Trust in healthcare is soaring and that calls for a closer look at the landscape. If you want to get an idea of just how concerned Australians have become about their health in recent months, then look no further than the latest findings from clinical and pharmacy...
We are thrilled to announce the recent acquisition of TorchMedia Pharmacy Network. Tonic TVs, Digital Panels & Brochures Boards are now featured in 4500+ GP practice, Hospital and Pharmacy waiting areas across the country, with an audience of over 14...
We are delighted to welcome Jo Anne Tan to the Sydney Commercial Team. As commercial manager, Tan will work directly with agency partners and key decision-makers to deliver campaigns across Tonic’s network of health-focused media inventory. Tan joins Tonic from Bauer...
