A market leading Osteoporosis medication identified the opportunity to raise awareness of bone density and brittle bones amongst Tonic’s indexed over 60+ audience. The two-phase six month campaign combined high quality unbranded health literacy content with high...
Queensland Health – End of Life Care Queensland Health wanted to measure the impact of their campaign on End of Life Care and identify if the audience ‘will start the conversation’ after seeing the media. The campaign included two months of TV, digital panels,...
WA Primary Health Alliance The “Choose Well” campaign aimed to better educate consumers on their healthcare options when they aren’t feeling well and to visit a GP rather than a hospital emergency department. The 30 second TV campaign ran over 13 weeks at 126 selected...
KOALA Mattresses – Direct Response Tonic was engaged to create content that ran on our network as backbone content and also produce a TVC for Koala Mattresses. Across the assets that were produced we utilised two call to actions: Use of the code HEALTH to get...
Cancer Council Victoria – Bowel Cancer Screening The Cancer Council, Victoria wanted to increase awareness of the ‘bowel cancer screening program’ and activate the 50% of people aged 50 to 75 years who do not participate in the free screening program. The six...
